AIR 107.2 Marks Public Radio Broadcasting Day with a Bold New Sound and Big Plans Ahead

As Public Radio Broadcasting Day rolls around today, there’s a palpable buzz around AIR 107.2 Weymouth & Portland – and if you’ve been listening recently, you’ll already know something feels different.

In a series of playful teasers to listeners, the AIR crew has been hinting that the changes on air are no accident. Behind the scenes, the community station has been undergoing one of its biggest shake-ups in recent years, all with a clear aim: to rebuild, refresh and future-proof the station for the next chapter.

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Listeners may have noticed a cleaner, tighter sound. That’s down to new audio encoders improving overall quality, refined crossfades, and a more focused music policy designed to give AIR a stronger, more consistent identity. Some jingles have been retired, new syndicated shows are gradually returning, and advertisers are once again starting to come on board.

Crucially, the changes are already paying off. Online listening figures are up, providing early proof that audiences are responding positively to the refreshed sound and direction. In short: people are liking what they’re hearing.

Looking ahead, AIR 107.2 has no shortage of ambition. A new rate card is about to launch, opening up fresh and exciting opportunities for advertisers. There’s a growing partnership with Dorset News, active efforts underway to secure new studio spaces, and a new wave of volunteers joining the station. Updated branding is also on the way, designed to make the transition to DAB smoother as the station sets its sights firmly on the future.

All of this is happening quietly but purposefully, with the promise of more announcements in the coming weeks – including news that will allow some shows to return to air.

As Public Radio Broadcasting Day is celebrated, AIR 107.2 is making a strong case that now is a really good time to tune back in. With momentum building, listeners growing, and a clear vision taking shape, this feels very much like only the start of the next era for Weymouth & Portland’s community radio station.